The SMART Program is an Internet-mediated, secure management tool that enables your field team to capture and analyze feedback on your brand from top opinion leaders and other key contacts. With SMART anytime you access the internet you can monitor key information, including:

  • Ranking of top opinion leaders by topic and subtopic

  • Aggregate and individual opinions on key issues, including changes in opinion over time and differences by geographic region

  • Publication densities by topic, subtopic or author

  • Clinical trial information and territory mapping

  • Program planner based on opinion leader feedback

  • Contact information including preferred method of communication

To learn more about The SMART Program, contact Kristen Watson