Often, brand teams with clearly established marketing direction want immediate, ad hoc audience feedback about specific market challenges. Pulse Panels are online surveys that effectively “take the pulse” of key target audiences to gain fresh insights regarding attitudes and perceptions relevant to key strategic issues while avoiding the timely and costly process of top-line market research. This tool allows marketing and brand teams to:

  • Determine if newly released data are impacting the market

  • Assess which campaign concept or brand messages are most relevant to the target audience

  • Establish a pre-medical meeting baseline and track post-meeting advocacy movement

  • Understand the impact of a competitor’s change in labeling on the rank-and-file physician

  • Disseminate important information to a group of key opinion leaders and receive prompt feedback for maximum business impact

Pulse Panels help clients quickly break through the clutter of market research data to identify audience perceptions.

To learn more about Pulse Panels, contact Kristen Watson